NIKE.COM LAUNCH CALENDAR
Prior to SNKRS, the .com launch calendar was the validator for Nike’s pinnacle footwear stories and release date information.
Carlo Rabadam’s responsibilities included building the seasonal launch assortment in partnership with x-categories, gathering insights + creating stories, and briefing agency to build the experience.
Brand Partnership
MAMBA DAY, 4.13
Create consumer journeys around Nike brand moments.
AJ12 “WINGS”
Provide the insights for media partners and sneakerhead community
